Timing is everything in the auto warranty business. Constantly contacting a targeted group of people in a short period of time is what voice broadcasting was created for. Thousands of potential clients can be contacted each day. The biggest challenge when using robo calls can be keeping it supplied with call lists targeted for your market.
Between high postal rates and the minimal number of leads generated by direct mail marketing, those offering auto warranties have mostly abandoned that method of marketing. The Internet lists over millions of auto warranty sites for potential buyers to wade through. An Internet presence is needed to add credibility to your products and business but in a field that is crowded depending on a ‘click-in’ business is a pretty big gamble. Voice broadcasting is a mass communication tool that can provide auto warranty salespeople, an affordable and effective way to build name and product familiarity quickly.
The cost of voice broadcasting is based on which service provider is used, which package is chosen and what options are selected, but generally speaking, voice broadcasting runs between 2 and 9 cents per minute. How many contacts are made in a minute depends on how long the audio message is and how many people answer the phone and listen in. Most messages left on recorders last less than thirty seconds so for each dedicated line, 1-2 calls per minute can be completed. Completed calls are important because that is the most common factor used for computing a bill. A voice broadcasting completed call is a telephone number that was dialed, it was answered, the recorded message was played and then the call was ended. Studies have revealed that messages left on answering machines actually have a better likelihood of being listened from beginning to the end. This turns what used to be considered a negative in the marketing world, to a positive.
Another positive is that the message stays consistently up beat. After several hours of calling a human being has a very difficult time projecting a high level of positive energy over the telephone line. Using robo calls you record the message once and it is as clear and strong after it is played the hundredth or even thousandth time.
The most rewarding aspect of voice broadcasting is the fact that when people call you as a result of hearing your message they are interested in an auto warranty. They have pre-qualified themselves as a true sales prospect. In sales you have to kick a lot of tires before you find a buyer, it is a game of numbers that robo calls can play in your favor.
Daniel Bernal is the VP of Marketing at Dynamic Interactive in Newport Beach, CA
Image by lizsmith
*Note: The set of news reported was old and not updated (October 2012 Radio Broadcasting and Scriptwriting Contest Regional Level piece)
The first two videos uploaded and posted a year ago were preparation for the National Schools Press Conference held at Ormoc City, April 7-12. Matapos ang aming pagsasanay at paghahanda, hindi kami nabigong maiuwi ang korona m/
2nd Best News Presenter- Rayne Aggabao
1st Best Infomercial
1st Best Script
1st Best Radio Production (Over-all Champion)
We would like to recognize the presence of Rhea Ayapana, Carlo Manansala and Michelle Managbanag in this video. Thank you, guys! 🙂
*Ang news presenter po sa video na ito ay si Rhea Ayapana (Reyes) dahil umuwi na po si Rayne Aggabao nang gawin namin ang video na ito..
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