Voice broadcasting might seem like a difficult thing to get into and perfect but it is an essential tool for telemarketing. Optimising your voice broadcasting has the potential to make an enormously positive difference to your marketing campaign. It offers many advantages and is actually a lot more simple than it might seem.
In a nutshell, for its broadcasting is basically the broadcasting of a recorded voice over the telephone used to sell a product or a service.
The most obvious advantages of voice broadcasting is that everything is pre-recorded and because of this you don’t have to worry about stuttering or worrying about what to say next. Instead everything is pre-recorded so you don’t have to worry about any mistakes or going wrong. Everything is optimized beforehand. Due to this, consistency as perfect.
Another great advantage of voice broadcasting is that people might find it less intrusive. Cold calling is quite controversial and many people just don’t like this. It is intrusive and can cause quite a lot of attention. Although some people can do this quite well, potential customers are often do not like this as it makes them feel uncomfortable and they often put the phone down in frustration.
The fact that voice broadcasting is less intrusive to the customer is undoubtedly its finest aspect. Not only do you have a chance to perfect a voice broadcast, but the customer can listen to it in their own time another own pace without having to worry about feeling uneasy. Everything is in their hands and they don’t have to be concerned about getting into a complicated sales process.
Because of this, people will be able to concentrate on your message and they will be able to listen to it again, as many times they need to before they are comfortable with the message and they understand it thoroughly. It basically allows people to be in control of their own pace. This is something that a lot of potential customers want and let’s face it, few people like being cold called by a salesmen.
Voice broadcasting as a marketing tool also enables the customer to have complete freedom over the decision that they finally make. While some may not listen at all and may put the phone down anyway, you will find that they all timidly have a choice to choose what they want to do which takes a lot of tension of the advertiser and ultimately creates more success because people will be purchasing your products and services rather than being roped into it and backing out of the last minute.
Voice broadcast should ideally be short. Remember that you are trying to win customers and customers are very impatient so keeping your broadcasts shorter and interesting, something that is really going to sell, it is essential. About 30 seconds is the maximum you want to be looking for. Most people will happily listen for 30 seconds to a voice broadcast but any longer and they may just put the phone down.
Image by danmachold
Broadcast plays the Parish Room, Austin, TX, November 17th, 2005. Digital.