Voice broadcasting sends your marketing message to thousands of phones automatically. It’s easy to imagine a voice broadcast message because they are used widely. Politicians use voice broadcast to get out the vote, schools use voice broadcast to get school closing information out and sales companies use voice broadcast sell products and services. Capitalizing on a voice broadcast is effective and easy.
Voice broadcasting is effective because it tailors messages for targeted audiences. Think of your best sales presentation and then imagine you can get that message to thousands with the push of a button. Even better, imagine that the thousands you are reaching have asked to hear about what you’ve got to say. Voice broadcasting gives you this targeting advantage because the dial lists used to place calls are opt in form generated.
Voice broadcasting’s return on investment is higher than other mass marketing techniques. Because it’s targeted, voice broadcasting gets your message in the hands, or ears, of interested prospects. That means that the money you spend yields a greater return. Some online companies have reported a one in thirty four response rate for their voice broadcast campaigns. That’s on par with direct mail response rates, but the cost per lead runs less.
Voice broadcasting’s simple and easy to use formats are effective tools to boost your sales and increase qualified business leads. Compared to a typical print campaign, voice broadcasting trims cost by eliminating postage, printing cost and some other expenses in development. But there is still production costs associated with voice broadcasting. The good news is that there are voice broadcasting companies online that provide turnkey packages.
Voice broadcasting gives you a high degree of control over your marketing message. You can scale your level of involvement to fit your needs. If you are a stellar copywriter, then you can work with the voice broadcasting provider to let you write the copy. If you have a good and practiced speaking voice then you can be your own voice talent. The level you are comfortable with in providing content is the level you should work at. If providing the content is an important thing to you then search for a provider who will work with you.
To find voice broadcasting providers simply enter the keywords “voice broadcasting” into your favorite search engine and take a look at the offerings. Most providers handle the entire package online, making it easy for you to work with them. Package prices cover most needs and prices range depending on how many calls you want to place. Shop around for providers and ask questions about how much you can be involved in the production and how they generate their calling list. These two areas of questioning should help you nail down a good provider for you to use.
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Image by Joel Mann