Voice broadcasting is not a new method of advertising, but it is a tried and true method that has many benefits to its credit. Using simple telephone messages and a compelling audio ad you can keep contact with established customers to your business, make others aware of specials or new services and products, or contact business leads without wasting hours out of your day cold calling.
If your business is looking for a way to reach out to hundreds of people in a fast, efficient manner, voice broadcasting could be the way to go.
What is Voice Broadcasting?
Services offering voice broadcasted advertising make it possible to create spoken audio files that are entertaining and attention grabbing and then send it out by telephone to a large number of people at once. If you have a lengthy list of prospective clients or have accumulated a list of people who have shown an interest in learning more about your business or services, then you can have all of those people hit with your voice broadcasted telephone message at the same time.
In order to find out more information or take advantage of a special deal presented in the voice broadcasted message they will be able to simply press a number on their phone or call a given toll free number directly to your representatives or company.
Benefits of Voice Broadcasting
There are many benefits to using voice broadcasting for business advertisements:
* Measureable Results
* Cost Effective
Since your advertisements or announcements are sent automatically to everyone on your list, this is one of the fastest ways to stay in contact with customers or previous customers and get your business name in the heads of many potential new customers. Once the voice broadcasts are created and approved they can automatically be sent out to everyone on your list.
This method of advertising is also quite efficient. You don’t have to make cold calls to all of those people and even if you later make personal calls they have already been pre-exposed to your company and what you are offering which will make it easier to make a sale. Not having to cold call all of those leads saves you and your employees tons of time which translates into saving money.
A good voice broadcasting service will offer some way to track how effective particular broadcasted messages are at convincing prospective clients to talk with your representatives. In some cases you may send out different versions of the same message for a trial period and then track which one is the most effective. The messages that are getting the most response from your prospective clients will obviously be the ones you use for a longer campaign.
Making It Work
The most important aspect of voice broadcasting is the quality of the actual message you are sending out. It has to be compelling, well spoken, and provoking if you want people to listen through to the end and take action to follow through for more information. A message with these qualities will bring in more interest in your company and a huge jump in sales. A poor message will do little more than waste your advertising budget.
Look for an experienced voice broadcasting service who knows how to create compelling messages on your behalf and have them design an effective voice broadcasting campaign to get your message out fast!
Image by ricardore
Broadcasting equipment used to transmit inti Raymi parade at Cusco