Voice Broadcasting For the Loan Modification Industry

Loan Modification consultants have a commodity that many Americans want and need today. Voice broadcasting is cutting edge technology for getting services and products in front of the specific people who can benefit from them.

With foreclosure rates at a record high many lenders are willing to adjust mortgage notes and are supplying lists of names to home retention consultants. Citigroup, Countrywide, JP Morgan, Fannie Mae and Freddie Mac are some of the lenders willing to negotiate notes for home and investment properties before a foreclosure occurs.

Voice broadcasting is the most effective and cost efficient tool home loan modification consultants have available to them. With the average cost of mailing campaigns being over 75 cents per item and 50% of all emails being challenged by spam filters robo calls at 2 to 5 cents per minute is the most economical way to reach the huge number of mortgage holders out there.

Known by many names voice broadcasting is a mass communication method that sends pre-recorded telephone messages to thousands of telephone numbers at one time. Specially configured computers called auto dialers dial phone numbers and leave messages requesting a call back. Vendors services report 90% of the massive number of telephone numbers dialed result in a message being left. Hundreds of phone calls can be made within an hour. The voice broadcasting auto-sensing technology has advanced to the point that it can determine if the call is picked up by a live person or an answering machine. A live person can be switched to a consultant immediately while the voice broadcasting message can be left on the answering machine.

Answering machine messages are generally listened to completely and only those contacts who are interested call the contact number left in the message. Some voice broadcasting systems even offer a ring less message capacity assuring the call will not irritate the recipient by interrupting their meal or social event. The message is heard the next time the intended contact checks their messages. Consultants and customers are removed from the adversarial cold call environment of the 1980’s style telemarketing.

The technology was developed in the 1990’s and has matured into a highly effective business-to-consumer message system often referred to as direct response marketing. Loan modification advertising dollars that previously went towards Internet pay per click ads and paper postcards are being redirected to voice broadcasting subscriptions each year. When voice broadcasting is used loan modification consultants take incoming calls from people that are interested in finding out more about loan modification options.

When these calls are combined with a targeted phone list of potential loan modification recipients this type of campaign can make for exciting results. The data used could be a list of homeowners with adjustable rate mortgages, mortgage late payments, or other mortgage targeted databases. And by exciting results I mean have each loan modification representative slammed with incoming calls, keeping them very busy and happy with their job.

Getting the most out of your loan modification voice broadcasting campaign can be challenging. When looking for a voice broadcasting company make sure to take your time and do your research to get the best deal.

Daniel Bernal is the VP of Marketing at Dynamic Interactive in Newport Beach, CA

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