Since the inception of advertising to attract the masses towards buying products, advertisers have resorted to quite ingenious and innovative ways of communicating their messages to their target markets. These include advertising through television, internet, billboards, and even text messages on cell phones. Phone calls have long been used as a medium of communication by advertisers, but annoyed by such phone calls, people found out a variety of ways to cope with them. However, just about when the people started thinking that only phone calls were the medium used by the advertisers, the advertising companies and many other people started using Voice Broadcasting in order to communicate their messages to the masses!
What is Voice Broadcasting? It is an ingenious way of communicating with the masses and getting your message across with minimum chances of annoying your target market. The voice broadcasting uses computerized and automated software and programs to send the pre-recorded telephonic messages to a large number of individual telephone numbers. Although voice broadcasting has been in use since the early 1990’s, however, it has now been perfected through the use of computerized software, which can be programmed to deliver the messages to the answering machines of the individuals, the individual persons, or their voice mails etc.
The voice broadcasting software can also provide customized reports, which can be viewed and analyzed by the advertising companies or the individuals to judge whether their message has been received by the subjects. This technique allows the sellers to avoid the wastage of their phone calls to the people who are least bothered to listen to the phone calls about their new products. It has also been shown by the statistics that the messages left on the answering machines are heard by the individuals almost 100% of the times.
Apart from the success rate of voice broadcasting, it is also a cost effective technique. A single call using the voice broadcasting system costs around 2 cents only. It is due to the cost effectiveness of this technique that it has become so popular that it is being used by many businesses, charity organizations and it is even being used for political campaigns etc. The voice broadcasting service can also provide an option to the consumers to talk to a sales representative in case if they are willing to know more about their products. This is made possible by the one touch contact service, which allows the subjects to connect to the sales representatives by touching a button. Now, you or your employees will not have to confront the infuriated call recipients, instead the interested subjects will call you back if they are interested in your products or services.
By using the voice broadcasting service, you can increase the sales of your products and services by manifolds. This has been made possible due to the greater reach that this service provides to the sellers without actually annoying the applicable target market. Also, the messages recorded in the real-life voices of the actual persons, give an impression to the subjects that you have taken time to actually call them.
Daniel Bernal is the VP of Marketing at Dynamic Interactive Corp. in Newport Beach, CA
Image by Winter Now
the lighting and projection set up was really bad, so you could only use a flash to take a decent pic